Island Style – The TIBI Outlet on St. Simons Island

March 22, 2011

The other week I had the pleasure of photographing the Tibi outlet store. Located on the barrier island of St. Simons, GA, the Tibi outlet is tucked away among the live oaks and Spanish moss of the south Georgia coastline.  Tibi owner and designer, Amy Smilovic, originally hails from the island, making it the perfect location for the Tibi outlet.   Tibi’s look has always been one of graphic prints, saturated color and classic design.  One glance around the island and it is easy to see where Amy got her inspiration for Tibi.

Fortunately for me, I have been going to the beach in this area for years and there is nothing better than throwing on a Tibi dress for a night out, after a day in the sun.  Especially when that Tibi dress can be had for a steal from the Tibi outlet.  Along with in season and post season Tibi collections, the outlet offers one of a kind sample pieces.  With its newly renovated and expanded digs, the Tibi shop on St. Simons Island is hardly an “outlet” style shopping experience.  It is modeled after their chic New York locations, but exudes all the charm and warmth of the island.

The TIBI Outlet



Tibi sales girl, Hays





I scored the coveted utility belt from the previous season…often seen on Olivia Palermo


Tibi girl key chain and Tibi girl Caroline


My awesome sample sale score and the sweet and fun Judy who runs the outlet.


The island, the girls and the shop are so wonderful.  I had a blast photographing them.  I can’t wait to come back with my family at Easter and stock up on some great summer dresses.

Till then Tibi girls…

Tibi Outlet
217 Redfern Village
St. Simons Island, GA 31522
(912) 638-1221


7 Responses to “Island Style – The TIBI Outlet on St. Simons Island”

  1. Erika said

    GORGEOUS, GORGEOUS!!! I love that utility belt! So… you and Olivia Palermo are basically cosmically connected. Amazing. So fun – and that white jeweled tunic looks incredible. Wish that Tibi outlet were a smidge closer! Awesome photos. xo

  2. Keri Cole said

    Good heavens, that beach looks marvelous. Just shaking off another 6″ dusting here…

  3. I adore shops like that!
    That belt and jacket are A~mazing scores too!

    I always look forward to my adventures through Sarah Winchester!!!!

  4. […] If you read my blog you know I love me some Tibi and have long frequented their amazing outlet store near my family’s beach house, but to see all the magic in action is just a dream come true.  […]

  5. […] Yes, it’s true!  Check out this post by fellow blogger and Tibi fan about the not so outlet, Tibi outlet.  This shop is must while in St. Simons for anyone that loves beautiful clothes. Tibi Outlet […]

  6. […] Tibi Outlet – This chic women’s clothing store stepped right out of Manhattan and into Redfern Village on St. Simons Island. Amy Smilovic is the owner and fashion designer behind the “Tibi” label. She has a New York City studio (which was featured in a scene in The Devil Wears Prada) and sells the Tibi line in boutiques and major retailers across the country. Amy grew up on St. Simons Island and blesses her hometown with the Tibi outlet store. Her clothes are inspired by the island’s bright colors, bold prints and classic style. And not only will you love the prices, you may also stumble across a one-of-a-kind sample! […]

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