Platinum/Palladium printing is a gorgeous alternative form of photographic printing where in which paper is coated with a Platinum solution and exposed to UV light in order to print out the negative. A contact print (where the negative is placed directly on top of the paper) is necessary as the UV light would burn through any negative placed closely in an attempt to enlarge it. Therefor large format negatives and cameras (4×5, 8×10 ot 11×14) must be used as you cannot enlarge the negative. Think Ansel Adams and his large cameras on tri-pods with the hood over his head. It is quite a process but the platinum printing makes for some of the most beautiful images with shades of gray you never knew existed. My good friend Pradip Malde can be credited with “rediscovering” and perfecting this technique in the modern times. Some of his amazing works can bee seen on his website, http://www.malde.sewanee.edu
Here are some of my favorite Platinum/Palladium Prints I have created over the years.
Iorn Gate, Chicago – 2003 8×10
Lake Michigan – 2002 4×5
March 12, 2009
Advertisement for Backstreet Boutique; Atlanta, GA
I shot the photograph and created this ad for Backstreet Boutique, an upscale designer consignment shop in Atlanta, GA to run in Southern Seasons Magazine. Joey, the owner of the shop was great and we found some amazing items to feature in the photo and styled the shoot together making sure to highlight some great pieces and colorful finds.
March 12, 2009
I was thrilled to help out with the photography needs of the QUIKRETE 2008 advertising campaign! Two of my photographs were used in their consumer based print ads. Atlanta based advertising agency Fitzgerald & Company did the rest of the creative. Below are images of the ads and the magazines in which they ran.
Click through for exact issues and dates in which the ads ran.